The Deep Dive:
In this video the main project for the team working with IDEO was to redesign a shopping cart in 5 days. They figured out how to be innovative by just using ideas and no technical processes. The team looked at all aspects of the shopping cart, including injuries and stolen carts. In an innovative culture the entire group is on level ground- even people who are the most useful are not the ones who have been in the corporation longer but the ones who create the best ideas. The secret to IDEO' success is a 'deep dive' into what they are designing. They use good judgement and creative ideas and sketch out their ideas for hours, to create very wild ideas. Enlightened trial and error and focused chaos is a large part of their design ethic. The four aspects the teams focused on were shopping, safety, checkout, and finding what the customer is looking for. Playfulness is a huge part of being creative. "Fail often in order to succeed sooner," is a motto used frequently in the IDEO offices and it has created a very innovative atmosphere. IDEO truly believes that chaos is very productive and I think it's a great way to be creative. This movie showed just what it takes in the creative process to make new products and come up with new ideas. It takes many hours, lots of hard work, teamwork, chaos, and playfulness. The IDEO team has really redefined design and have done an amazing job recreating products.
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